The commision

Create a new tool that showcased Bold Architech series

A long-term client approached us for developing a brand new catalogue for their new fully customizable bath design products, including washbasins, countertops, solid surface shelves, bathtubs and so on.


Cru Atelier


3D/CGI, Graphic



We developed the project from the very beginning, including naming as well as CGI and graphic design

Being project-oriented, this collection began as «Tailor Fit» for its versatility and the ability to make a tailored product for each project or space long before turning into «Architech», its final name.

Its name is the result of a mix between Architect, one of the main focus when designing the collection and Technology, the other half of the equation that represents all the tools and processes developed on purpose when designing the collection.