The commision

Novacef hired us to showcase every aspect beneath their high end glass decorative tiles

Being out in the market for some time, the company identified the need of showcase every aspect regarding the carefully craftsmanship involved in their products manufacturing.


Cru Atelier


3D/CGI, Video



Our Goal

Create a high end CGI video that evokes the creation process in an onirical way

Being made of glass is what sets apart Novacef’s designs and make them stand out from traditional tiles, so that must be properly displayed.

Using as a starting point the transition betweeen concept to design and then into execution, we displayed a trip where minerals are transformed, accordingly to the idea that was the origin of the design, as they evolve through an alchemy process that gives birth to the actual tiles before they’re placed into its final location.